Global death figures from smoking top 6 million (80% were from low- and middle-income countries, according to new research from health lobby campaigners) as Revenues from global tobacco sales are estimated to be close to £316bn.
British American Tobacco and Imperial are two of the biggest companies. Whilst BAT sells very few cigarettes in the UK, it is a big player in many emerging economies. In Turkey it sells Viceroy and Pall Mall brands; its Kent cigarettes are big sellers in Russia, while Gold Flake and John Player Gold Leaf are popular in Pakistan. Rothmans in Nigeria and Kent and Montana in Iran are also important for BAT. India, Vietnam, Bangladesh, Iraq, Egypt and Yemen are also promising markets for the company.